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Vinachemmart E-Commerce Platform Operation Training Conference: Standardizing Processes, Advancing Strategic Vision
On April 16–17, 2026, Vietnam National Chemical Group (Vinachem) organized the Vinachemmart E-Commerce Platform Operation Training Conference. The event marked a significant milestone in the Group’s digital transformation strategy.
The conference was attended and directed by Vinachem’s leadership: Mr. Nguyễn Văn Quý – Standing Deputy Secretary of the Party Committee; Mr. Hoàng Mạnh Thắng – Member of the Members’ Council; Mr. Nguyễn Văn Luyện – Deputy General Director; and Mr. Nguyễn Huy Thông – President of the Vietnam Chemical Industry Trade Union. The program also gathered representatives of functional departments, leading e-commerce experts, and over 40 core trainees from member units.
First Steps and Encouraging Results
In his opening speech, Mr. Nguyễn Văn Luyện – Deputy General Director of the Group – recalled the milestone of May 2025, when Vinachemmart was officially launched as a specialized e-commerce platform for internal enterprises. After a year of operation and adaptive development, the system has achieved impressive figures:
Nearly 50,000 accounts registered on the platform.
Steady growth in the number of online stores from member units.
Affirmed its position as a modern, transparent distribution channel, optimizing business efficiency across the entire Group.
From “Consolidation” to “Professionalization”
Frankly assessing the current situation, Vinachem’s leadership emphasized: The effectiveness of e-commerce depends not only on product quality but also closely on the operational capacity of its personnel.
With a “learning by doing” spirit, the conference focused on four key pillars:
Legal framework completion: Updates on new tax regulations, consumer protection, and specific standards for the chemical industry (product labeling, digital advertising).
Artificial Intelligence (AI) application: Training on the use of AI tools in marketing to optimize communications and personalize customer experience.
Practical operation skills: In-depth training in image design, short video production, livestreaming skills, and search engine optimization (SEO).
Direct practice: Trainees handled real business scenarios in class, ensuring immediate applicability to their units’ operations.
Strategic Vision: Pioneering and Reaching Further
Mr. Nguyễn Văn Luyện affirmed that in the coming period, Vinachemmart will make a strong transition from a state of “consolidation and completion” to “in-depth and professionalization” with strategic goals:
Building a leading digital ecosystem: Becoming the most professional e-commerce platform in the chemical industry, pioneering direct connections from manufacturers to consumers.
Protecting brand reputation: Reducing intermediaries and thoroughly preventing counterfeit and imitation goods through a transparent digital platform.
Expanding markets: Attracting both domestic and international customers actively seeking Vinachem’s products and brands.
To realize this vision, Vinachem’s leadership called for the concerted effort of all 15 member units. The operation of the platform is no longer the sole task of the E-Commerce Center, but a coordinated effort of 15 “task forces” working with utmost dedication and professionalism.
This training conference is not just a professional course but also affirms Vinachem’s determination to implement Resolution No. 57-NQ/TW on national innovation and digital transformation. With thorough preparation and a spirit of openness, Vinachemmart expects to make a breakthrough, building a sustainable distribution ecosystem, enhancing competitiveness, and creating new momentum for the development of Vietnam National Chemical Group in the digital era.
