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From 3 to 6 November 2026, The Southern Rubber Industry Joint Stock Company (CASUMINA) participated in the SEMA Show 2026 at the Las Vegas Convention Centre, United States. This is one of the world’s largest specialist exhibitions for automotive parts and accessories, attracting manufacturers, importers, and distribution networks from numerous countries.

At the exhibition, CASUMINA aimed to engage directly with tyre importers and distributors, explore market demands, and introduce its products to international partners. The event also offered an opportunity for the company to update itself on product trends, understand changes in customer preferences, and seek cooperation opportunities in the North American market.

For CASUMINA, participation in SEMA Show 2026 focused on three objectives: building connections with tyre importers and distributors to seek long-term partnerships; studying product trends and the actual needs of the market; and expanding export cooperation opportunities, particularly in North America.

The North American market is large, with the presence of many international tyre brands and distribution systems. Direct participation in the exhibition allowed CASUMINA to meet partners, discuss product requirements, consumer trends, and explore the potential for business collaboration.

With over 50 years of development, CASUMINA has established its brand within Vietnam’s tyre and tube manufacturing sector. The company holds prestigious titles and certifications such as the Vietnam National Brand, Ho Chi Minh City Gold Brand, and has been recognised for 30 consecutive years as a High Quality Vietnamese Product.

Through SEMA Show 2026, CASUMINA continues its trade promotion activities, seeking partners and expanding opportunities for product consumption in international markets. Participation in specialist exhibitions is a key part of its export development strategy, gradually raising the profile of the CASUMINA brand in the global marketplace.