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Lam Thao Superphosphate Enhances Market Development Capabilities Through Professional Training
On August 4, Lam Thao Superphosphate and Chemicals Joint Stock Company held a conference to review its market development activities and provide professional training for staff of its Business Department. The event focused on assessing recent market performance, outlining priorities for the remaining months of 2026, and strengthening the capabilities of the Company's sales and marketing workforce.
The conference was attended by Mr. Pham Thanh Tung, Secretary of the Party Committee and General Director of the Company, members of the Company's leadership, representatives from functional departments, and all staff of the Business Department.
During the meeting, participants reviewed the Company's market development performance, product sales, distribution network operations, and customer service activities across different regions. In addition to highlighting achievements, the conference identified existing challenges and operational shortcomings, analyzed their underlying causes, and discussed measures to improve business performance during the remainder of the year.
The discussion session focused on practical issues encountered in market development. Regional sales representatives shared updates on product consumption, challenges in sales operations, customer service, and coordination with the dealer network. Participants also proposed solutions to strengthen market management, enhance cross-departmental collaboration, and improve customer support.
Mr. Pham Thanh Tung responded directly to questions and recommendations raised by employees, providing guidance on future implementation. He instructed the Business Department to maintain close monitoring of market developments, proactively gather information from local markets, improve the quality of business analysis and recommendations, and strengthen coordination with other departments to address emerging issues in a timely manner.
In his keynote address, Mr. Pham Thanh Tung encouraged Business Department staff to continue innovating their working methods, enhance professional expertise, strengthen their sense of responsibility, and expand the application of digital technologies in market management and customer service. He emphasized that every sales representative should stay closely connected with assigned markets, maintain regular communication with the dealer network, and closely monitor market trends in order to provide timely recommendations that support more effective product sales.
On the same afternoon, the Business Department organized a professional training program for its employees. The training covered product knowledge, sales techniques, customer service skills, the exchange of practical experience in market development, and the standardization of business practices across different regions.
The conference concluded with participants agreeing on key priorities for the coming months. The Business Department will continue improving market development activities, enhancing customer service, and strengthening the Company's distribution network, contributing to the achievement of Lam Thao Superphosphate's business objectives for 2026 and the years ahead.
