Members unit

On 9th September 2026, Vietnam National Chemical Group (Vinachem) and Vietnam Railways Corporation held a working session to discuss and implement various cooperation initiatives, with a focus on promoting the Vinachemmart e-commerce platform across the national railway network.

Attending the meeting were Mr. Nguyễn Văn Luyện – Deputy General Director of Vinachem; Mr. Đào Anh Tuấn – General Director of Railway Transport Joint Stock Company; Mr. Phạm Viết Hùng – Head of Business Planning at Vietnam Railways Corporation; and representatives from both parties’ specialist departments.

Expanding Vinachemmart’s Presence on the Railway Network

During the meeting, both sides discussed plans to promote Vinachemmart at railway stations, on trains, and at other customer touchpoints.

The collaboration centres on introducing Vinachemmart and products from Vinachem’s member units, as well as informing and guiding railway staff to register accounts and experience shopping on the platform.

Representatives from Vietnam Railways praised the diversity of products produced by Vinachem’s member units and expressed a willingness to work together in presenting Vinachemmart to railway staff and customers.

With its extensive passenger transport network, the railway system is a suitable channel for Vinachem to expand communication and introduce Vinachemmart to consumers. According to the discussions, the cooperation programme could potentially deliver information about Vinachemmart to more than 7 million passengers through stations, on trains, and via appropriate media channels.

Furthermore, over 20,000 railway staff represent a key group who can access Vinachemmart’s products and services and directly experience shopping on the platform.

Providing Shopping Vouchers for Hands-On Experience

As part of the session, Vinachemmart presented shopping vouchers to staff at the offices of the Railway Transport Joint Stock Company.

This initiative allows staff to directly experience the registration process, select products, and shop on Vinachemmart.

Vinachemmart currently offers products from various Vinachem member units, spanning sectors such as fertilisers, tyres and tubes, detergents, batteries and accumulators, chemicals, and other consumer goods. The development of the e-commerce channel is one of Vinachem’s strategies to broaden customer access and support member units in growing their business on digital platforms.

Cooperation with Vietnam Railways provides another avenue for Vinachem to introduce member companies’ products to consumers, while broadening Vinachemmart’s reach through stations, trains, and suitable media channels.

Based on the discussions, both parties will continue to coordinate the rollout of appropriate promotional activities, helping to expand the market and increase consumer access to Vinachem products in the digital environment.

Vinachemmart – connecting genuine products from Vietnam National Chemical Group’s member units to consumers nationwide.