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On 18th September 2026, Vinachemmart conducted a working session and on-site survey within the Vietnam Railways network, aiming to develop a coordinated communication and product promotion plan for railway customers and staff.

In line with the cooperation policy between Vietnam National Chemical Group (Vinachem) and Vietnam Railways Corporation (VRN), Vinachemmart’s visit focused on discussing possible approaches to communication, brand promotion, and the introduction of Vinachemmart products.

During the session, the two sides discussed coordination strategies and suitable communication channels. VRN leaders and relevant departments expressed their support and actively coordinated the survey, creating favourable conditions for Vinachemmart to explore promotional activities across the rail network.

According to the survey plan, Vinachemmart is expected to be promoted through VRN’s information and sales websites, stations nationwide, and passenger trains. These channels provide access to a large passenger base, helping to introduce the Vinachemmart brand and products to consumers.

In addition, Vinachemmart has begun introducing its offering to Vietnam Railways staff through the Group’s Trade Union, gradually broadening access to products on Vinachem’s e-commerce platform.

Planned communication activities in the near future will help Vinachemmart expand its reach, targeting customer segments as well as railway staff. This will further strengthen the connection between Vinachem and VRN, creating additional opportunities for cooperation in product promotion and distribution.

Exploring Vinachemmart’s presence on Vietnam Railways’ media channels is among the collaborative initiatives between the two groups, with the aim of bringing Vinachem’s products to a wider range of consumers.

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