VINACHEM

With a value of US$507 billion in 2024, Viet Nam's brand value ranked 32nd out of 193 evaluated countries, one place higher and a 2 percent rise in value compared to those in 2023, according to the leading brand valuation consultancy Brand Finance.

In recent years, Viet Nam's national brand has made remarkable progress. The nation has not only entered the top 100 countries with strong brands but has also become the fastest-growing country in brand value worldwide from 2019-2022.

This is clear evidence of the tireless efforts of the business community and entrepreneurs, along with the achievements of the Viet Nam National Brand Program and the efforts of the Party and State in fostering a business-friendly environment, attracting investment, and promoting innovation and sustainable development.

The leaders of the Party and the State of Viet Nam have repeatedly sent messages affirming that building a national brand is a task of special importance, both urgent and strategic, with a wide scope, requiring drastic action, ceaseless innovation, the participation and efforts of the entire political system, at all levels, sectors, localities and people, especially the business community and entrepreneurs.

Building and preserving a national brand is of strategic importance to businesses as well as the entire country.

Brand Finance, the world's leading independent brand valuation and strategy consultancy, evaluates and values over 5,000 brands every year, across all sectors and geographies./.  – Source: VGP