VINACHEM

The director of the Ministry of Industry and Trade's Trade Promotion Agency, Do Thang Hai announced that 43 enterprises have been selected to participate in the second phase of the National Trademark Programme.

The trademarks cover textiles, footwear, finances, beverages, confectionery, tourism services, pharmaceuticals, real estate, telecommunications, construction and wooden furniture.

"Despite the global economic difficulties of the past two years, most of the enterprises that were selected for the programme's first phase still managed to ensure business growth as well as maintain their position in domestic and
international markets," Hai said.

Of the total, 27 were eligible to continue with the second phase along with 16 new enterprises, he noted, adding that the names of the selected enterprises would be announced on May 25 in Hanoi .

The programme is the only of its kind created by the Government to help establish a national image based on innovation, creativity, quality and leadership. It seeks to further develop a reputation for diverse and high-quality goods and services.

Selected businesses will be able to use an official seal on their products as well as in promotional material, the agency said, adding that they could also contribute suggestions and ideas to develop detailed action programmes.

Firms will also receive support in developing their trademarks and seeking new trade partners and are given the opportunity to participate in a common consumer survey and use the data for future business development./.